The highly focused campaign will attract business leaders, decision makers & key personnel in relevant industries who have the authority to buy, specify or recommend products and services.

The PR and publicity campaign throughout the region (pre & post show) will include the following:

:: E-Flyers (E-mail broadcasts) will be sent direct to our 8,00,000 strong database of potential visitors.

:: Closer to the event, E-mail, SMS, fax and telemarketing campaigns will be executed to remind the professionals.

:: Hoardings will be placed at all the prominent locations in the city.
An extensive SMS campaign.

:: Special show supplements and previews.

:: Pre-show press conferences will be held in selected cities as well as locally, to generate visitors interests.

:: Pre-show write-up in leading trade magazines, websites & news papers

:: Radio and live TV coverage.

:: Mobile Balloon Campaign.

:: Mobile Van publicity

:: More than 3, 00,000 leaflets will be distributed

:: Banners & Posters in all major Indian cities.

:: TV spot campaign on national television / cable networks.

:: Special Banners will be placed at all the high-flying locations in the city
Widespread direct mail campaign with invitations in English, Hindi & regional languages.

:: More than 500 Buses will have back panel advertisements through out the city .

:: Exhibitors will be provided with Free specially designed individual Invitation Cards, stickers and other materials for distribution.